IVG Pro 10000 Review UK 2026: Multi-Strength Pod Kit Tested
Written by the Vape7Store UK Team — real vapers since 2024. Last updated: April 2026.
The IVG Pro 10000 is the only pod kit in the UK available in three nicotine strengths: 0mg, 10mg, and 20mg. Delivering up to 10,000 puffs, a 1,000mAh battery, USB-C charging, and award-winning flavours from the Preston-born British brand, it is our top pick for anyone who wants to reduce their nicotine intake gradually while staying on the same device.
IVG (short for "I Vape Great") is a genuinely British vaping success story. Founded in 2016 in Preston, Lancashire, the brand now sells in over 100 countries and is stocked in Tesco, Morrisons, Sainsbury's, and WHSmith. It won Best UK E-Liquid Brand at the Ecigclick Awards in 2019, 2021, and 2022, and picked up Innovation of the Decade at the Vapouround Global Awards in 2025. This review covers the IVG Pro 10000, what makes it different, and whether the multi-strength positioning is worth buying into.
All products mentioned are TPD compliant, TRPR registered, MHRA notified, and for adults aged 18+ only.
IVG Pro 10000 — Full Specs
| Spec | Value |
|---|---|
| Puff count | Up to 10,000 |
| Battery | 1,000mAh rechargeable |
| E-liquid capacity | Approximately 16ml (2ml pod + refill container) |
| Nicotine options | 0mg, 10mg, 20mg (unique in UK pod kit market) |
| Coil | Mesh, MTL-optimised |
| Charging | USB-C |
| Draw style | MTL, draw-activated |
| Brand origin | UK (founded 2016, Preston, Lancashire) |
What Makes IVG Different From Other UK Brands?
Three things set IVG apart in 2026:
1. Multi-strength availability
This is the headline feature, and it genuinely matters. Almost every other pod kit in the UK comes in 20mg only — if you want to reduce nicotine, you have to switch to a completely different device and e-liquid system. IVG Pro 10000 lets you stay on the same kit, same flavours, same experience, and step down from 20mg → 10mg → 0mg at your own pace. For anyone trying to eventually quit nicotine entirely, this is a meaningful feature.
2. British heritage
IVG is not a Chinese brand with a British distributor — it is an actual UK company, founded in Preston in 2016, with UK R&D, UK marketing, and a track record of industry awards. Its e-liquid formulations are developed in the UK and its products are available in every major UK supermarket chain.
3. Award-winning flavour quality
IVG has won Best UK E-Liquid Brand three times (2019, 2021, 2022) at the Ecigclick Awards, plus Innovation of the Decade at Vapouround 2025. Flavour consistency and depth are noticeably higher than many budget pod kits — independent reviewers have praised the build quality as "much nicer than the kind ordinarily found in disposable vapes".
Best IVG Pro 10000 Flavours
IVG's flavour library is one of the most awarded in the UK. Our team's top picks after testing:
- Cherry Ice — A sweet, candy-like cherry with a clean icy finish. Rich and bold without being artificial. Multiple reviewers call this their #1 IVG flavour.
- Strawberry Watermelon — Juicy strawberry meets ripe watermelon. Refreshing, not too sweet, excellent all-day vape.
- Blueberry Lemon — Tart blueberry on the inhale, zesty lemon on the exhale. One of the more unusual flavours in the range and brilliantly executed.
- Blue Razz Ice — Classic blue raspberry sweets with a sharp cooling finish.
- Menthol — Clean cool menthol, the closest to a traditional menthol cigarette in the range.
Browse the IVG Pro 10000 collection at Vape7Store.
IVG Pro 10000 vs Lost Mary BM6000
| Feature | IVG Pro 10000 | Lost Mary BM6000 |
|---|---|---|
| Puff count | 10,000 | 6,000 |
| Battery | 1,000mAh | 1,000mAh |
| E-liquid | ~16ml | 12ml |
| Nicotine options | 0mg, 10mg, 20mg | 20mg only |
| Brand origin | UK (Preston, 2016) | China (Elfbar parent company) |
| Flavour range | ~20 flavours | 40+ flavours |
| Best for | Vapers reducing nicotine, British brand fans | Variety seekers, beginners |
Verdict: the BM6000 wins on upfront price and flavour variety. The IVG Pro 10000 wins on puff count per kit, multi-strength flexibility, and British brand heritage. If you plan to reduce nicotine over time, the IVG Pro 10000 is the better long-term choice.
Is IVG a British Brand?
Yes. IVG was founded in 2016 in Preston, Lancashire. The company's head office and R&D facilities are UK-based, and its e-liquid formulations are developed by its UK team. It is stocked in Tesco, Morrisons, Sainsbury's, and WHSmith across the UK, plus major pharmacy chains. It exports to over 100 countries worldwide.
This matters for anyone who prefers to buy British. Unlike many brands that are "UK-based" only in the sense of having a UK distributor, IVG is a genuinely home-grown British brand with industry awards to back it up.
Frequently Asked Questions
Is IVG a UK brand?
Yes. IVG (I Vape Great) was founded in 2016 in Preston, Lancashire and is headquartered in the UK. It sells in over 100 countries and is stocked in all major UK supermarkets.
Why is multi-strength nicotine availability unusual?
Almost every pod kit in the UK market comes in 20mg nic salt only. IVG Pro 10000 is one of the very few pod kits available in 0mg, 10mg, AND 20mg, making it the best choice for vapers who want to reduce nicotine over time without switching devices.
Has IVG won any awards?
Yes. IVG won Best UK E-Liquid Brand at the Ecigclick Awards in 2019, 2021, and 2022, plus Innovation of the Decade at the Vapouround Global Awards 2025.
Is the IVG Pro 10000 single-use?
No. It is a rechargeable refillable pod kit fully compliant with The Environmental Protection (Single-use Vapes) Regulations 2024.
How long does an IVG Pro 10000 last?
At 10,000 puffs, a typical 20-a-day ex-smoker gets 12–15 days of use per pod. Light vapers can stretch it to 3 weeks.
Can I use 0mg IVG Pro pods if I want to quit nicotine?
Yes. The 0mg option is specifically designed for vapers who have stepped down their nicotine and want to keep the ritual and flavour of vaping without the nicotine itself. This is unique to IVG in the UK pod kit market.
Is IVG Pro 10000 TPD compliant?
Yes. Every IVG Pro 10000 sold at Vape7Store is TPD compliant, TRPR registered, and MHRA notified, with nicotine strength capped at the UK legal maximum of 20mg/ml.
Final Verdict
The IVG Pro 10000 is the best choice for UK vapers who want multi-strength flexibility, British brand heritage, and award-winning flavour quality in a single pod kit. The 0mg/10mg/20mg availability makes it uniquely well-suited to long-term nicotine reduction, and the UK-born credentials make it a natural pick for anyone who prefers home-grown brands.
Browse the IVG Pro 10000 collection at Vape7Store, or compare with the Lost Mary BM6000.
For adults 18+ only. Contains nicotine, which is a highly addictive substance.
Shop the kits I tested
All the products mentioned above are in stock at Vape7Store with same-day dispatch before 2pm and £5 UK delivery. UK TPD compliant, MHRA notified.
- IVG 10000 Fresh Menthol Mojito
- IVG 10000 Strawberry Raspberry Cherry
- IVG Pro 10000 Puffs Blue Raspberry Ice
- IVG Pro 10000 Puffs Blue Sour Raspberry
- IVG Pro 10000 Puffs Cherry Strawberry Raspberry Ice
- IVG Pro 10000 Puffs Classic Menthol
- IVG Pro 10000 Puffs Double Mango
- IVG Pro 10000 Puffs Fizzy Cherry
